Ukrainian camera flash iBlazr lands in Apple Stores
iBlazr 2, a flash add-on for mobile devices, is now available in 108 official Apple retail outlets in Belgium, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Turkey and the UK.
This technology has been developed by Concepter, a Ukrainian startup — a unique case so far in Apple’s retail network.
Manufactured in China, iBlazr 2 describes itself as “The World’s Most Ultimate Wireless Flash” for iPhone, iPad, Android devices and digital cameras (synced with native camera apps).
With no additional software required, the camera operates in a ply-and-play mode.
Since the flash is connected wirelessly, multiple units may be used simultaneously both in photo and video modes.
Concepter sold no less than 25,000 copies of iBlazr 1, the first version of the device, in less than a year, generating $700,000 in sales revenues. Earlier this year the startup raised $250,000 on Kickstarter — three times more than initially planned — to develop iBlazr 2.
Meanwhile, China has made copycats of the Ukrainian gadget available on Alibaba and Aliexpress.